S-9 MARKETING: Communication using Sofi conveys what makes your business unique. Is used in a big picture way to include communication of messages both internally and externally, electronically or through other media, communications like interviewing, market research, publicity, brand identity, advertising and public relations, communications across the business units and functional units throughout the organization.

**What Traffic Signal color indicates the overall state of activities in the Leadership Sphere?** * [ ] RED = Stop * [ ] YELLOW = Caution * [ ] GREEN = Go * [ ] BLUE = Unsure # Below are the links that impact this sphere:


S9 Q1 We regularly connect new information to foster innovation and development. (9->5)

S9 Q2 We clearly communicate performance criteria to the relevant parties. (9->7)

S9 Q3 We have an effective marketing strategy. (9->8)

S9 Q4 We communicate openly with high-level stakeholders. (9->10)

S9 Q5 We actively convey a positive identity in our community. (9->11)